Pioneer Seafood featured in San Jose Mercury News

Pioneer Seafoods was featured in a very good article entitled "Coming to a menu near you - groundfish? in the Mercury News in April 2019.This article talks about how the west coast fisheries have recovered, but the market for these delicious groundfish like Rockfish, Lingcod, Petrale Sole and others has greatly diminished because of lack of availability.   Now that great quality, super fresh, local and sustainably caught fish are becoming available again, we need to remind restaurants and shoppers of the tasty, healthy protein source that they may not think of.Here is a quote from the article:“San Francisco used to be the hub of the West Coast fishing industry,” said Giuseppe “Joe” Pennisi, the [...]

Was Your Seafood Caught With Slave Labor?

A very interesting article appeared on the website:   "Was Your Seafood Caught With Slave Labor? New Database Helps Retailers Combat Abuse" This article discusses the use of virtual slave labor in places like Thailand to catch the fish that we end up eating here in the US and world wide.  Here is an excerpt: The Monterey Bay Aquarium's Seafood Watch program, known best for its red, yellow and green sustainable seafood-rating scheme, is unveiling its first Seafood Slavery Risk Tool on Thursday. It's a database designed to help corporate seafood buyers assess the risk of forced labor, human trafficking and hazardous child labor in the seafood they purchase. The tool's release comes on the heels [...]

Pioneer Seafood featured in article about the Modern Seafood Market

The website ran a story on February 22, 2019 entitled, Fishmongering and fearmongering in Australia's modern seafood market.   Interestingly, this article uses Pioneer Seafood as an example of the benefits of allowing fishermen to sell directly to public. It also discusses the false impression that fishing is not sustainable when properly managed. Some selected highlights from the article include: Mr Davies’ report revealed that one area affecting the industry’s social license to operate is the growing disconnect between perception and reality of the seafood industry, particularly regarding the issue of fish stocks and overfishing. “The seafood industry can only be economically sustainable if it is environmentally sustainable. This is good news for [...]

Valuable insights to a fishing industry moving into the future

New Times SLO provides a detailed look at the local fishing industry, with firsthand accounts from deckhands providing valuable insights to the real state of fishing off the California coast, compared to things people might find frightening in the global fishing industry. Check it out HERE And watch our callendar, Facebook page, and local news to keep up with dockside sales of Pioneer Seafoods sustainably caught local fish!

Pioneering the Waters in etc magazine

Pioneer Seafoods was featured in an article in etc Magazine! Learn about the challenges of the permitting problems to be a fisherman and see a good explanation about the revolutionary new technology invented by Guiseppe Pennisi to reduce bycatch, release juvenile fish and avoid contact with the ocean bottom. Click here to read the article. Or see it embedded on the page below.

Glide Memorial Church “Fresh Fish Fridays” thanks to donations from Pioneer

Glide Memorial Church Newsletter showing the article about Pioneer Seafood. We are so grateful for the wonderful article that Glide Memorial Church wrote about Pioneer Seafoods. When we go out fishing, we always save a bunch of fish for Glide Memorial to serve in their kitchen. They tell us that "Fresh Fish Fridays" is now their most popular meals for feeding the disadvantaged local people in San Francisco. Click Here to read the full article.

Videos of How to Fillet Fresh Fish

Captain Guiseppe Pennisi shows you the easy way to fillet different varieties of fish.  He uses a long fillet knife, but the Captain told me that using a knife with a wider blade can also work, and might make it easier to follow the bones when you are just learning the technique. Please make sure your knife is sharp, and be very careful not to cut towards your hand!   Safety first! How to Fillet a Ling Cod the easy way. How to Fillet a Rock Fish like a Bocaccio, fast and easy. How to Fillet a Flat Fish like Petrale Sole

Seafood sales finally under way at Fisherman’s Wharf

Source: San Francisco Chronicle For the first time in almost two decades, a fisherman sold fish straight from his boat at Fisherman’s Wharf. Giuseppe “Joe” Pennisi sold about 230 pounds of rockfish, petrale sole and other fish from his boat on Saturday and Sunday, making him the first to take part in a pilot program at the Port of San Francisco that allows fishermen to sell directly to retail customers from their boats. David and Evelyn Riley of Fremont were the first customers to stroll up Saturday to Pennisi’s boat, the Pioneer, which was docked on Pier 47 near Scoma’s Restaurant. They took home about 11 pounds of petrale sole and 8 pounds of [...]

Buy fish fresh off The Pioneer boat at Pier 47 Sunday 10/29

Fresh Fish sale Sunday 10/29 from The Pioneer boat docked at Pier 47 at the San Francisco Wharf. Fresh Fish Sale direct off the boat at Pier 47 starting 7am Sunday 10/29 and continuing until we sell out! Look for the banner over our boat -The Pioneer! We will have: Chilipepper Rockfish, Petrale Sole, Sand Dabs, Widow Rockfish, Skates, Flag Rockfish, Green Spots, Green Stripes, Starry Rockfish and some Ling Cod! We are always happy to meet fish lovers, and we look forward to showing you our beautiful sustainably harvested catch!

Sea Lion Swims in the Fishing Net

This video was shot during while trawling a highly modified net. GoPro Hero3 and 4's were used along with extreme depth camera housings/lights manufactured by This net was made specifically to sort juvenile fish from mature fish. This selection process reduces by-catch to virtually nothing. Of all the fish that you see coming into the net (overall about 50K lbs), only 10% were kept (bigger mature), while the others swam through the net unscathed. Furthermore, this new design reduces bottom contact by 95%. In this experiment, the trawler made 10 passes with the new net. A ROV was then deployed to record the damage. Several times, the ROV crew had to double check [...]