The Pennisi family has a long tradition of fishing and has been trawling in the waters off of California for sustainably caught seafood since the early 1900s.

Giuseppe “Joe” Pennisi started fishing in California when he was seven years old. Beginning his career working on his father’s boats, he has made a career fishing everywhere from Monterey to the Bering Sea. In 2000 he purchased his boat the Pioneer and launched Pioneer Seafoods.

Find Out When We Are Going Fishing!
And More Importantly – When We Are Coming Back in Loaded With Fish!

Find Out When We Have Fish For Sale!

Trawl Innovations

Pioneer Seafoods has partnered with the Environmental Defense Fund to modify and enhance our trawling gear. This is has culminated in the development of Pioneer’s “light touch” trawl gear. By modifying the weight and size of our nets, this trawl gear barely touches the seafloor. We estimate that these modifications reduce bottom contact by about 95 percent. Sustainably Caught Seafood is essential to preserving Earth’s ocean ecosystems.

Learn About our Trawling Gear

Pioneer Seafood and Guiseppe Pennisi featured on an SF Bus

Pioneer Seafood & Guiseppe on the side of a Bus!

Nothing Beats the Taste of a TRULY FRESH fish! Click Here To See Our Calendar.

Pioneer Seafoods and Guiseppe Pennisi are Sustaining the Seas

Hauling a a full net of fish

Being a Fisherman is Hard Work! Would YOU Want to Do This?

Pioneer at Scomas Dock

Oceanna Visitors on Board

Sorting Fish

Pioneer Fish on deck

Get all the Latest News & Events Right Here

See the story on Channel 7 News about Pioneer Selling Fish off the Boat


Big Blue Live, Episode 2

Aired on PBS, September 1, 2015. (Fast forward to 45:54 for the segment on Monterey’s commercial fisheries and Giuseppe’s innovative trawl gear).

“Gear Workshop Highlights Innovators in West Coast Fishery”

By Shems Jud. EDFish Blog.

“The West Coast Groundfish Recovery: The Best Fish News You Haven’t Heard Yet”

By Maria Finn. Civil Eats.

“Monterey Bay Fisherman Experiments with Nets”

By Erin E. Ross. The Californian.


Read More News!

Check Out the Latest Posts from Our Blog


When the Monterey Bay Aquarium was first getting underway, local fisherman Giuseppe “Joey” Pennisi helped catch some of the octopus and ling cod to put in the tanks. But then, he says, his relationship with the aquarium soured with the launch of the Seafood Watch program. Many of the species he caught were on the [...]


MONTEREY >> “Big Blue Live,” the live multimedia television event, is doing more than exposing millions of viewers to the mostly clandestine world of the sea life that inhabits the Monterey Bay. The ground-breaking PBS/BBC project, which premiered Sunday in the UK, has galvanized local individuals, businesses, scientists, schools and organizations who are collaborating with [...]


I’m all for the spirit of the Trash Fish movement; getting lesser known species that were once discarded into the hands of skillful chefs who make them shine. I just don’t like the name. Chefs Collaborative has been holding “Trash Fish” dinners around the county since 2013 and they’ve started a seafood trend. I was [...]


Monterey >> The icy standoff between fishermen and environmentalists over trawling may thaw a bit thanks to new and more targeted research on its effects. James Lindholm, a professor of marine science and policy at CSU Monterey Bay, partnered with commercial fishermen and conservationists to study the effects of bottom trawling near Morro Bay.

Monterey Fisherman Develops New, Eco-Friendly Trawl Gear

Giuseppe Pennisi used to be skeptical of environmental organizations. But now the old-school Monterey Bay trawl fisherman is on his way to becoming a conservationist. Trawling is notorious for disrupting crucial habitat as the gear drags across the sea floor. Pennisi has partnered with the Environmental Defense Fund (EDF) to design special trawl equipment that [...]

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